Celebrity chef Roger Mooking and deli king Zane Caplansky are extending February’s Hero Day for the entire month in an effort to help Toronto’s Second Harvest raise more money for its food provider service. And they are not the only ones. Some 150 restaurants and other businesses are chipping in to help Second Harvest mount its annual hunger awareness campaign.
Mooking, the one-time Bass Is Base musician, is donating $1 from the sale of every order of mussels his Twist by Roger Mooking restaurant sells in February at its Pearson Airport Terminal 1 location. On Hero Day, Second Harvest sends out hundreds of green hero-attired volunteers in masks and capes to solicit public donations from such high-traffic locations as the TTC, the underground shopping district the PATH and various other spots. Some businesses are running specials on Hero Day, while others, like Caplansky’s and Twist, extend the fundraising initiative.